Privacy notice
What we collect, why, and what we do with it. Last updated 25 September 2026.
Who we are
Downsizing for Retirement is published by Avantigo Capital Ltd (company number 17216786, registered office 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ). We are the data controller for information collected through this website. ICO registration ZB904454. Contact: hello@downsizingforretirement.co.uk.
What we collect
If you request the free checklists we collect your first name, email address, and the two optional answers about your stage and where you live. We record the page you came from and your IP address to detect spam. We do not collect anything else. The calculators and the self-check run in your browser and do not send your numbers anywhere.
Why, and on what basis
To email you the checklists you asked for and, with your consent, occasional emails with downsizing tips. The basis is your consent, given by ticking the box on the form. You can withdraw it at any time by replying to any email with "unsubscribe" or emailing hello@downsizingforretirement.co.uk.
Who we share it with
Our email and hosting providers process data on our behalf. We do not sell or rent your details and we do not pass them to advisers, agents, developers or advertisers. If you click through to a business from our "get help" page, that is you contacting them directly and their privacy notice applies.
The Find help directory and bungalow register
If you use one of the forms in our Find help section we collect what you type in: your name, email, phone number if you give it, your town or postcode and the details of the help or home you are looking for. If you list a business we also collect the business details you give us.
We use this to put you in touch with what you asked for. With your consent, given by ticking the box on the form, we pass a help request to up to three suitable businesses near you or, for questions about equity release and later-life mortgages, to an FCA-authorised adviser. Bungalow-register details are shared with sellers and estate agents who have a suitable home. Those businesses are separate from us and handle your details under their own privacy notices. We never sell your details as a list.
We keep directory enquiries for up to two years, or less if you ask us to delete them. Business details are kept while the listing is live.
How long we keep it
Until you unsubscribe, or after two years of not opening our emails, whichever is sooner.
Your rights
You can ask what we hold, ask us to correct or delete it, or complain to the Information Commissioner's Office at ico.org.uk.
Cookies
Essential cookies only, plus anonymous visit counts. See the cookie notice.
Get the free downsizing checklists.
Six printable PDFs: the self-check, the ups and downs worksheet, the step-by-step plan, the money planner, the gifting-a-deposit guide and the room-by-room declutter list. Free, in your inbox in a minute.